LaMelo Ball often looks like a human racecar taking the ball up the court. Now he has the kicks to match.
Puma unveiled a collaboration with Porsche for the latest release of the Charlotte Hornets guard's signature shoe line with the company on Tuesday.
TONY MUI @MrTonyMuiPUMA x PORSCHE unveiled their basketball collection today. Focused on the PUMA All-Pro Nitro and the LaMelo MB.03 basketball sneakers. Release date Feb. 17th - MB.03 $135 & All-Pro Nitro $140 (Collection also includes apparel.) <a href="https://t.co/cBbay3eWxO">pic.twitter.com/cBbay3eWxO</a>
The campaign also includes Porche-centric apparel that's set to be released this month ahead of the 2024 NBA All-Star Game.
TONY MUI @MrTonyMuiMore campaign images. <a href="https://t.co/WUQbpxMaCo">pic.twitter.com/WUQbpxMaCo</a>
Ball has been the highest-profile endorser of Puma since the brand began expanding into the NBA shoe game. While injuries the last two seasons have limited Ball's time on the floor, he is an All-Star-caliber guard and one of the sport's most exciting passers when healthy.
Puma's campaign is inspired by the Porsche 911 Turbo, a luxury car that can hit a top speed of more than 200mph and comes with a hefty price tag regularly topping $200,000. The striking yellow and black design also incorporates "durability grip traction and breathable monomesh upper support for an ultra-lightweight feel" for players on the court.
Apparel offerings include hoodies, jackets, graphic tees, sweatpants and shorts, with prices starting at $45.
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